It
can be said that the world has entered a `Global Era'
in which all nations interacy as a single community.
As a result, an intercultural communication has become
an essential aspect of the international scene in
politics, economics and all aspects of society.
Language stands as the first and foremost element
of intercultural communication yet mere comprehension
of words is not enough, because communication with
people of other cultures requires a deep understanding
and respect of the customs and thought patterns of
those cultures.
ARC Academy brings together people with different
cultural backgrounds from all over the world. This
diverse community is the ideal setting for polishing
communication skills that will help students fulfill
their potential and contribute to the global community.
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